Insights

How we think about the work

Precise, practical writing on the legal and technical mechanics of delisting — the criteria search engines apply, the appeal routes that exist, and the limits of the mechanism.

The spent conviction is not the end of the story

Time, public interest and the “Personal Privacy Zone”: how the passage of time actually shapes a Right to Be Forgotten request, and why “spent” is necessary but not sufficient.

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What Google actually looks for

The four words that decide most requests — inaccurate, inadequate, irrelevant, excessive — and the specific work each of them does in a submission.

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When Google says no

The ICO complaint route and what it can achieve. A refusal is not the end of the process — but the appeal must engage with the right factors.

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Delisting is not deletion

The most persistent misconception about the Right to Be Forgotten, and the practical consequences of understanding the distinction properly.

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An honest assessment of eligibility, before you commit to anything.

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