About

A specialist practice, not a reputation agency

RTBF.uk is a consultancy focused exclusively on the Right to Be Forgotten. We do not offer review removal, social media cleanup or brand consulting.

Who we are

RTBF.uk is a specialist consultancy focused exclusively on the Right to Be Forgotten. We are not a general reputation management agency. We do not offer review removal, social media cleanup, or brand consulting. Our work is focused, technical and legal in nature.

Why we started

The Right to Be Forgotten is poorly understood — both by the public and by many generalist agencies. Search engines do not make the process easy. Forms are buried, criteria are opaque, and refusals are common without properly constructed arguments.

We believe that individuals who have served their sentences, or whose circumstances have changed, deserve a fair opportunity to rebuild their lives without permanent search-engine stigma. The Rehabilitation of Offenders Act 1974 was designed for an analogue world; the digital age has undermined its promise. The Right to Be Forgotten is one of the few mechanisms that can restore it.

Our approach

  • Honest assessment. We will tell you if your case is unlikely to succeed before you pay for submission.
  • No guarantees. Search engines make the final decision. We maximise your chances through expert preparation.
  • Confidentiality. All client information is handled in strict confidence. Criminal-offence data is special-category data under UK GDPR, and our own handling reflects that standard.
  • UK-focused. We specialise in UK GDPR, the Data Protection Act 2018 and the relevant case law.
Legal framework

The basis for a request

Presented for context, not as legal advice. The Right to Be Forgotten in the UK derives from the following authorities.

ARTICLE 17

UK GDPR

The right to erasure, as retained in UK law by the Data Protection Act 2018 and the European Union (Withdrawal) Act 2018.

C-131/12

Google Spain (2014)

The Court of Justice of the European Union held that search engines are data controllers subject to data protection law.

[2018] EWHC 799

NT1 & NT2 v Google

The first UK High Court decision to order delisting where Google had refused. A landmark on the balancing exercise.

The Rehabilitation of Offenders Act 1974 governs when convictions become spent, and is central to cases involving criminal records. We are not a law firm and do not provide legal advice. For complex legal matters, we recommend consulting a solicitor specialising in privacy or defamation law.

Speak to a specialist

A confidential, no-obligation assessment of your circumstances.

Request a Confidential Assessment